Adverts and Album Covers

I wanted to make sure I had researched a variety of adverts and digipaks before I created mine. This time I looked at artists that weren't as mainstreams as the once I looked at previously. I used Spotify to find artists and tumblr to find album covers and adverts that I was struggling to find on google, for example the ones used in Loud & Quiet. This time however I didn't analysis complete digipaks, just the covers.

In one of my annotations I mentioned Laura Mulvey's male gaze theory. I have decided to include a brief explanation of the male gaze theory:

'Mulvey stated that women were objectified in film because heterosexual men were in control of the camera. The male gaze occurs when the camera puts the audience into the perspective of a heterosexual man. It may linger over the curves of a woman's body, for instance.
The woman is usually displayed on two different levels: as an erotic object forboth the characters within the film, as well as for the audience who are watching the film. The man emerges as the dominant power within the created film fantasy. The woman is passive to the active gaze from the man. This adds an element of 'patriarchal’ order. Mulvey argues that, in mainstream cinema, the male gaze typically takes precedence over the female gaze, reflecting an underlying lack of symmetry in power '
(extract from wikipedia)

Examples of male gaze

Examples of male gaze